Why Businesses Should Be Creating More Media Content

Your Brand Is Only as Visible as Your Content

Let’s be real—if your business isn’t putting out consistent photo and video content, it’s practically invisible online. People don’t just browse websites anymore; they consume content. Whether it’s scrolling through Instagram, watching TikToks, or clicking on a YouTube video, attention is drawn to dynamic, engaging media.

But here’s the catch: it’s not enough to just post something. Businesses that invest in high-quality content can stand out. Relying on outdated graphics or shaky phone videos can struggle to make an impact.

So, why should your business prioritize photo and video content?

The Digital Attention Span Is Short—Visuals Win

How long does it take for someone to decide if they care about your content? About 3 seconds. Maybe less.

That’s why text-heavy posts often go ignored. People scroll at lightning speed, and only eye-catching visuals make them stop. A compelling video or a high-quality image grabs attention, communicates a message quickly, and increases the chances of engagement.

Consider these stats:

• Social media posts with images receive 2.3 times more engagement than text-only posts.
• Videos generate 1,200% more shares than text and images combined.
• Consumers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text form.

See the pattern? If your content isn’t visually appealing, people won’t just skip it—they’ll forget it existed in the first place.

Social Media Platforms Prioritize Visuals

Think about how you use social media. When was the last time you stopped to read a long Facebook post with no image or clicked on a tweet that was just a block of text?

Social media algorithms are designed to push engaging content to the top—and "engaging" almost always means photo and video content. Platforms like Instagram, TikTok, and YouTube are built around visuals. Even LinkedIn and Twitter (X) give priority to media-rich posts.

If your business isn’t using high-quality visuals, you’re not just missing engagement—you’re getting buried by the algorithm.

Professional vs. DIY Content—Does It Matter?

Some businesses hesitate to invest in professional photo and video production, thinking DIY is good enough. And sometimes, it is! There’s a place for behind-the-scenes phone videos or quick, authentic snapshots. But when it comes to your website, ad campaigns, or branding visuals, high-quality content makes all the difference.

Imagine these two scenarios:

1. You’re a potential customer researching a brand. You land on their Instagram and see crisp, well-lit photos and high-quality videos explaining their services.
2. You check out another business in the same industry, but their page is full of grainy, low-resolution images and shaky videos with bad audio.

Who are you more likely to trust?

Professional content signals credibility. It tells customers, “We take our business seriously, and we’ll take you seriously too.”

What Kind of Content Should Businesses Be Creating?

It depends on the business, but in general, every brand should have:

• High-quality photos – For products, team members, office spaces, or behind-the-scenes moments.
• Short-form videos – Think TikToks, Instagram Reels, or YouTube Shorts for quick, engaging content.
• Long-form videos – Explainers, testimonials, or in-depth looks at your services.
• Branding visuals – Consistent color schemes, graphics, and styles that reinforce your identity.

Content Is an Investment, Not an Expense

Businesses that consistently create engaging photo and video content don’t just attract more attention—they build stronger brands, gain customer trust, and, ultimately, make more sales.

So, if your business isn’t producing enough visual content, now’s the time to start. The competition isn’t slowing down, and neither is the demand for high-quality media.

Need help creating content for your business? Let’s talk.